On the morning of the 15th of September, Amma will be interacting with the Prime Minister through a Video Conference. Ashram will share with him the personal commitment to the cause of a Swachh Bharat, as well as the work being done by all of the devotees, ashram residents and Amrita students to keep India clean and beautiful. Immediately after this interaction, we will conduct a massive cleaning drive along a six-kilometer stretch of coastal belt near Amritapuri Ashram. Our schools, university campuses, ashram centres and other institutions throughout the nation will also be conducting cleanliness drives in their areas.
"Amma would like to urge all of you to organise similar cleanliness drives on the same day in your areas and neighbourhoods and to spread the message of the importance of keeping India clean and beautiful. Let us ensure that all of us wholeheartedly participate in Swachhata Hi Seva 2018, and play our role in achieving the Swachh Bharat of Mahatma Gandhi’s dreams."